Understanding the Components of a Digital Marketing Strategy

 

To understand how the pieces of a digital marketing strategy fit together, the com[1]opponents are organized into a framework called the Five Cs. They are (1) company strategy; (2) customer experience; (3); content creation (4), channel promotions, and (5) check-back analysis

» Picking your key performance indicators (KPIs) » Catching customers with the Five Cs

 Determining the company strategy

» Your Digital Marketing Strategy Working with the Five Cs framework helps you cover all the bases as you create your digital marketing strategy and implement your plan Determining the company strategy The first C is company strategy. To create a digital marketing strategy, you need to begin by looking at your company’s business goals. The question to ask yourself and your team are, “What do we want the company to achieve and how do we make it happen?” You should direct your attention to your goals and business case for undertaking this effort. To that end, covers the following topics:

» Create a digital marketing strategy. Several components go into a successful [1]full marketing strategy.

 » Get your customers’ attention. Marketers are fiercely competing for your customers’ attention.

» Understand your business model and your brand. Learn about a variety of business models and how to determine what “job” your product does.

» Decide which marketing campaign to create. After you understand your goals, you can choose the right marketing campaign.

» Develop the strongest offers. You look at how to turn leads into customers by crafting winning offers. Uncovering the customer experience the second of the Five Cs is customer experience covered in Book 2. You need to learn what your prospects will think, feel, and do when interacting with your brand. The question for your marketing team to ask is, “Who are our prospects and how will we serve them as customers?” You must define your audience and analyze the customer experience.

» Collect and analyze customer data. Before you define your audience, you need to evaluate the kind of data you will use., you look at Developing Your Overall Digital Strategy 9 at the benefits and challenges you may face when dealing with big data to analyze your audience.

 » Create personas. You define the characteristics of your perfect audience by investigating several different types of information. Find out what actions you need to take.

» Develop the buyer journey. You want to understand the journey your prospect takes from being interested in your product to sell on it. looks at the buyer’s mindset and gives you a model to help you document your customer’s touchpoints.

» Assist with sales enablement. Your sales team is facing an empowered customer. how your content can assist in making the job easier and more powerful. You can also determine where your company falls on the content maturity scale.